Welcome to Tread Magazine
There is a view – outwith the industry – that tyres are a ‘boring, sun-set, old-tech’ industry. Nothing could be further from the truth.
Tyre-technology is at the cutting edge of the knowledge-economy – harnessing complex chemistry and physics science theory and practice to continuously improve performance, economy and safety. This requires ongoing investment in training, skills, tools and equipment – and in sales and marketing – to ensure you maximise your opportunities in the business.
So the time is very right for us to help your business share in that growth by providing the industry – manufacturers, sellers, and operators – with a new, dynamic, multi-media platform from which to tell – and sell – its technological and commercial success stories.
Tread Magazine is the new and fresh tyre trade magazine for the industry in the UK and Republic of Ireland that has up to date news on automotive, commercial, 4×4, winter, bus & coach, HPT, OTR, tyre accessories, plant & equipment, fleet services, wholesale and legislation within the tyre industry.
Tread Magazine which will initially be published bi-monthly in hard copy – aims to move to monthly after the first year. It will be distributed to readers across independent garages, fast fitting centres, distributors, motor factors, fleet services, bus and coach operators, hauliers, and plant and construction suppliers.
Tread Magazine will have up to date news on new regulations and legislations that are coming into the UK to keep you up to date on current news. And our website will be updated on a daily basis, enabling clients to market their brands and news stories on a daily basis, while harvesting accurate and active feedback and business from online interest.
Tread Magazine will also have an e-zine edition which will be emailed out to readers on the move. This application can be viewed from all smart phones and the newest Kindle, giving our clients a broader reach to the trade. The ‘turning-pages’ e-zine application has also been designed to publish animated adverts and we also have a Twitter feed that is updated daily to our followers through our RSS feeds.
Along with online and e-zine, clients have the opportunity to run in-depth editorial content – ranging from technical, company history, product launches – to highlight the benefits of their products and service to the trade within the hardcopy publication.
Come and browse through our website to see how the magazine is laid out and how we can help your business to benefit from the industry’s forecast growth.
We look forward to speaking to you soon.