Agreement on Sustainable Raw Material Research signed

Joint Research on Sustainable Raw Materials Commences with the University of Novi Sad, Republic of Serbia.

Toyo Tire Holdings of Europe GmbH, the sales subsidiary of Toyo Tire Corporation in Europe, have concluded an agreement on industry-university partnership for research and development of sustainable raw materials* with the University of Novi Sad. The signing ceremony was performed at the University of Novi Sad Friday, November 3, 2023.

Located in the north of the Republic of Serbia, Novi Sad is the second largest city in Serbia after the capital Belgrade. Since its foundation, the University of Novi Sad has expanded as the country’s centerpiece institution of higher education to become one of the largest universities in central Europe, with 14 faculties, nearly 50,000 students, and over 5,000 faculty members.

Having a production base in the country, Toyo Tire intends to promote technology development through this industry-university partnership out of its wish to contribute to educational policies in Serbia.

The Faculty of Technology, which the joint research group is affiliated with, is internationally renowned in the field of rubber technology, among others. Toyo Tire aims to increase the ratio of sustainable raw materials used in its products to 40% by 2030 and 100% by 2050. It makes perfect sense to start research and development of sustainable raw materials here at this university, one of whose founding faculties is the Faculty of Agriculture, by utilizing its wealth of knowledge and what this region has to offer.

Toyo Tire will accelerate the development of sustainable raw materials on a global scale as it leverages any research outcomes from such industry-university partnerships.

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