AlloyGator Holdings Ltd. strategically acquires their competitor

In a strategic move set to redefine the alloy wheel protection market, AlloyGator Holdings Ltd., proudly announces the acquisition of Rimblades Rim Protectors Ltd. This significant development, effective as of January 30th, 2024, marks a pivotal moment for both companies and the market overall.

The integration of Rimblades Ltd. into the AlloyGator Holdings family is a testament to our commitment to innovation and providing exceptional customer satisfaction. Founded by Darren Bowden, Rimblades Ltd., has earned a distinguished reputation as a DIY, easy-to-apply, sacrificial and cosmetic wheel protection product. The decision to bring Rimblades into our fold was a natural progression, considering its established market presence and alignment with our mission to provide the best-in-class wheel protection solutions. It is important to note that both AlloyGator and Rimblades will continue to operate as separate entities, each focusing on different segments of the alloy wheel protection marketplace.

As AlloyGator Holdings Ltd., and Rimblades Ltd., embark on this new chapter together, both companies remain committed to their core values of quality, innovation and customer satisfaction. While AlloyGator will continue to focus on advancing wheel protection technology for automotive enthusiasts and industry professionals, Rimblades will maintain its position as the leading DIY alloy wheel protection solution. With this acquisition, Darren Bowden assumes the role of R&D Director, bringing invaluable expertise and vision to AlloyGator Holdings Ltd.

“This initiative is about more than just expanding our product offerings,” adds Curt Rathbone. “It’s about leveraging our combined expertise and resources to deliver unmatched value to our customers. With AlloyGator and Rimblades working together, the possibilities are truly endless.”

AlloyGator Holdings Ltd.’s acquisition of Rimblades Ltd. signals a new era of innovation and opportunity in the wheel protection industry. Together, these two industry leaders are poised to revolutionize the way customers protect and enhance their alloy wheels, setting a new standard in prevention and safety.

To learn more about AlloyGator Holdings Ltd. and Rimblades Ltd., visit or contact

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