First test of 2025 for the next generation of wet weather tyres

A day of two halves at Paul Ricard, aimed at development testing of the 2026 wet weather tyres. This Pirelli test was run in conjunction with the McLaren F1 team.
WRC Season Opener Sponsored by Hankook Concludes in Spectacular Fashion

High-performance rally tyres engineered for challenging mountain terrains and snowy roads propel outstanding vehicle performance.
New Tyres Focus on Durability and Support

Continental extended the reach of the holistic ContiLifeCycle concept in 2024 and launched another two Generation 5 tyre lines.
Davanti Announces Ultra-High Performance Tyre

Davanti Tyres, one of the UK’s leading mid-range tyre brands, is excited to announce the launch of its first Ultra-Ultra High Performance (UUHP) tyre, the Protoura Sport Evo, which is also the brand’s first-ever tyre to be both designed and manufactured in Europe.
Continental Tyre Plant Receives Sustainability Certification

This globally recognized standard certifies that Continental meets specific sustainability documentation requirements relating to the use of more sustainable materials. It also confirms the transparent traceability of the raw materials used in the production process. Certification of the raw materials enables Continental to ensure the end-to-end traceability of materials from renewable and recycled sources. For […]
Kumho Signs Sponsorship Deal With Rugby Team

Kumho Tire has signed a sponsorship agreement with Stade Toulousain, a renowned rugby club in France.
GT Radial becomes Official Tyre Partner of Driving Safety Center

GT Radial has been named the Official Tyre Partner of the ADAC Driving Safety Center in Grevenbroich,
the largest and most modern ADAC facility in North Rhine-Westphalia.
WRC Season, Powered by Hankook Kicks Off

Premium tyre manufacturer Hankook will exclusively supply rally tyres for the opening round of the 2025 FIA World Rally Championship (WRC), one of the world’s premier motorsport events organised by the Fédération Internationale de l’Automobile (FIA).
Celebrating 40 years of the Pirelli P Zero

The P Zero, which was born in 1985, made its debut on the Lancia Delta S4 Stradale – and has been a benchmark of innovation and technology ever since, thanks to its constant evolution.
Hankook launches Optimo sub-brand in Europe

Neu-Isenburg, Germany, 21st January 2025 – Premium tyre manufacturer Hankook is launching its new Optimo sub-brand in Europe. This strategic move will increase Hankook’s market share in Europe and better cater to customer needs with a diversified brand portfolio.