Both businesses have left no stone unturned in understanding their customers’ challenges right now, having commissioned an in-depth study to gain an insight into their needs amid the current economic landscape.
The research, which can be viewed here, is one of the most in-depth studies commissioned by Bridgestone and Webfleet and gives an invaluable glimpse into fleets’ financial concerns and the difficult decisions being considered as a result.
It was conducted amongst more than 200 UK fleet decision makers (through online polling by research consultancy Perspectus Global), in an attempt to appreciate the economic landscape from their unique perspective and how they plan to navigate their way through it.
Some startling statistics emerged, including 85% of commercial businesses admitting to being tasked with cutting fleet spend. More than a third of HGV operators (36%) think they will contract, while unsurprisingly, the biggest cost increase for fleet operators right now is fuel, at 69%.
Bridgestone and Webfleet recognise these challenges and have created four online tools to lighten the load.
And to complement this further, Bridgestone is inviting businesses to speak to one of its specialist commercial consultants for a free consultation and fleet audit, where potential savings can be brought to life.
Bridgestone and Webfleet’s four support solutions are:
Access to an in-depth Duravis and Ecopia research study with Coventry University to calculate the fuel savings that could be realised by operating on both products
Webfleet savings calculator, where cost reductions are outlined in just a few seconds
Webfleet solution advisor offering fleet efficiency improvements with data-driven insights
Keeping you on the Road downloadable e-books, where valuable insights and tips are given about tyre maintenance and best practice advice.
David Almazán, Bridgestone’s Commercial Business Unit Director, Bridgestone North Region, said: “We want commercial fleets to know that when it comes to the cost of business crisis, we not only hear them, but we are here to support them.
“We know of the business and economic challenges that they are facing right now and we know how resilient fleet operators are, not least in the wake of the Covid pandemic.
“We are here to support them and provide them with solutions to ease their financial pressures, along with any stress and anxiety associated with their daily operations.”
Bridgestone’s cost of business solutions represents a major part of its mission to continue to provide social and customer value as a sustainable solutions company toward 2050. Retread also embodies Bridgestone’s E8 Commitment – a set of eight areas (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment) which provide a compass and guides Bridgestone to do business in a sustainable way. The commitment to retread aligns perfectly with the “Efficiency” value in the E8 philosophy.