Continental has been setting standards for greater sustainability with its retreading of truck tires since 1903.

Michelin is marking 100 years of retreading truck and bus tyres – with around 30 million worn tyres given a new lease of life at the Michelin plants in Stoke-on-Trent, UK and Homburg, Germany.

World debut on the P Zero E, containing more than 55% materials of bio-based and recycled origin.

Move sees Ivybridge become more closely aligned to Continental’s existing Stöcken LifeCycle retread plant.