Giti Tire has signed a co-branding agreement as global automotive tyre partner of Sparco®, the world’s leading manufacturers of motorsport safety systems and racing equipment.
The deal, which focuses solely on the Giti brand, covers several areas, most noticeably for owners of high octane sports cars and SUVs. The Giti – Powered by Sparco® slogan will start to appear on the sidewall of key UHP sizes from 2024.
Giti – Powered by Sparco® will be the tagline that will drive all joint activities, with the development programme underpinned by the companies’ shared philosophies and values of ‘racing, performance, continuous safety and sustainability’.
Sparco leisure clothing will also be available for Giti distributors and for frontline customer-facing dealers for whom there will be the option of bespoke customised garments.
Furthermore, considering that Sparco® also supply of a comprehensive range of gaming equipment, same technical clothing and solutions will be available to Giti’s established eSports activities.
Founded in Turin, Italy in 1977, Sparco® has a long-established history in motorsport and in their launch year developed a fireproof racing suit that could withstand 11 seconds in fire, a record for the time. Since then continuous R&D has allowed the achievement of the best performance levels in the segment.
Chosen by the best teams and drivers globally, Sparco® can now list more than 300 global partnerships with leading motorsport players around the world including, first of all, Red Bull Racing and McLaren in Formula 1. In OEM segments Sparco® is a supplier to many prestigious manufacturers including Lamborghini, Ferrari, Bugatti, Ford, Stellantis, Dallara and many others.
Giti Tire is one of the largest tyre companies in the world in terms of both volume and revenue with a brand portfolio including Giti, GT Radial, Runway and Dextero. It offers a complete product range including passenger car, SUV, van, light truck (PCR), heavy truck and bus (TBR).
Stefan Brohs, Marketing Director – Europe for Giti Tire, said: “The philosophy of both business couldn’t be more aligned with safety, performance, research and development and sustainability at the heart of what makes both businesses so special and successful. We will be using these core values to really drive each other to greater excellence.”
“We are totally aligned with Sparco’s code of ethics and environmental credentials,” adds Chris Bloor, International Sales and Marketing Director for Giti Tire. “We have an agreed commitment to work together for the betterment of people and the planet, and we will create a programme of activity to this end.
“This exclusive partnership will bring countless opportunities for both companies, we cannot be happier and wish to thank Sparco for reaching out to us with a hand of friendship.”
“Sparco has a long and valuable experience in the automotive sector and the idea of a partnership with Giti for the development of a ultra-high performance tyre range – Giti – Powered by Sparco® – allows us to create a bridge with our core businesses” added Niccolò Bellazzini – Brand Manager at Sparco®.
“Since the very beginning of our conversations we found immediately several point of contact with Giti management and we are very satisfied we were able to favour such an important agreement that complete our presence in automotive world”.