Fronted by the GT Radial brand, the agreement with the CHL, billed as ‘Europe’s greatest ice hockey
competition’, is entering its third year having proven a surefire success with customers and fans to date.
The new revamped competition format will see 24 teams from 11 countries play 101 games for the title
of European Club Champions, with TV, social, print and radio ensuring unprecedented levels of
coverage, especially in northern, central and eastern countries where the game is the national sport.
Under the terms of the agreement GT Radial will continue receiving advertising at all games, its logo on
official media backdrops and on the CHL website, VIP and general access tickets, usage of the CHL
emblem, tailored digital activations and onsite promotions as well as own branded merchandise.
The agreement with BK Mladá Boleslav will enter its second year and see the manufacturer continue to
feature on advertising boards and players’ pants, as well as holding several VIP events for distribution
and sales partners.
BK Mladá Boleslav play in the premier Tipsport Extraliga league, which consists of 14 teams, with
seasons running from September to March. The team are community driven with around 300 children
aged 5-20 in youth teams and the U17s and U20s competing at the highest level in the country.
Jan Tůma, General Manager of BK Mladá Boleslav said: “Giti Tire is a world-class player and it is an
honour to have them as part of our team and we build towards our goals. We are confident that our
partnership will be long lasting and beneficial to both parties.”
Stefan Brohs, Marketing Director – Europe for Giti Tire, added: “All our marketing metrics show an
increase in European brand awareness through our ice hockey partnerships.
“Add to that our customer events, when we really show our appreciation to all our partners throughout
Europe, and the ongoing sponsorship agreements literally work on every level. Here’s to another thrilling