Goodyear continues title sponsorship of Goodyear FIA ETRC

Goodyear is set to continue its title partnership and exclusive tire supply to the Goodyear FIA European Truck Racing Championship in 2024. The opening round will take place at Misano on 25/26th May, where Goodyear will debut its next iteration of truck racing tires.

Launched in 1985, 2024 marks 40 years of this prime competition. Today, the championship features vehicles from leading manufacturers and this will be the ninth season where Goodyear is the official partner and exclusive tire supplier.

New Goodyear Truck Racing Tire

This season, Goodyear will bring an all-new tire compound to the championship, developed to deliver more grip, especially in wet conditions, thereby helping to elevate the safety standards of truck racing. In Goodyear FIA ETRC, the regulations mandate the use of a single tire for a wide range of conditions across various circuits: from dry tracks to wet, cold, and hot surfaces across different circuits. It can pose a challenge to ensure optimal performance throughout the series.

The introduction of the new Goodyear Truck Racing Tire broadens the performance spectrum, offering enhanced wet grip and durability. This advancement not only extends tire lifespan and performance but also supports the ETRC’s sustainability goals by reducing the overall tire usage throughout the season.

The tire has been developed at Goodyear’s Innovation Center in Luxembourg, and tested at the Goodyear Proving Grounds, as well as Nürburgring, Most and Slovakia Ring circuits. Engineers have particularly focused on contact patch optimisation to encourage even wear and optimise performance across the lifespan of the tire.

The seven-event championship will visit Italy, Slovakia, Belgium, Germany, Czech Republic, France and Spain on the way to crowning a champion. All eyes will be on Norbert Kiss, the five-time champion, who has dominated the last three seasons.

Goodyear Drive Results Tour to feature in the paddock

Goodyear’s presence will be felt in the paddocks and fan zones, with its Drive Results Tour 2024 confirmed at every round of the championship. Industry stakeholders present on the races will have a chance to learn how Goodyear Total Mobility offering can help fleets improve fuel efficiency, reduce operating costs, and mitigate unexpected breakdown risks.

Maciej Szymański, Marketing Director for Goodyear’s Commercial business, speaks ahead of the Goodyear FIA ETRC season: “Goodyear is incredibly proud to continue its presence in the European Truck Racing Championship, one of the most high-profile truck racing contests in the world. As title partner, Goodyear is committed to delivering its best performance possible on the track, which also translates to the millions of Goodyear truck tires and cutting-edge solutions in use by transportation companies across Europe every day.”

“With the exciting news of FIA Motorsport Games featuring truck racing for the first time, we’re excited to be part of this international spectacle at Valencia in October,” adds Szymański. “It proves the strong appeal of truck racing around the world, and we’re proud that Goodyear will play an important role in bringing the action to fans.”

“As our exclusive tyre supplier and title partner for the Championship, Goodyear continues to push the boundaries of innovation in truck racing,” said Georg Fuchs, ETRA managing director. “With the introduction of these next-generation tyres, Goodyear reaffirms its position as a leader in both racing and commercial truck tyre technology, driving the future of truck racing towards greater safety, performance and sustainability”.

In the 2024 Goodyear FIA ETRC season, Goodyear will continue its efforts regarding retreading. After the races, the newly used truck racing tires will undergo a retreading process, giving them a renewed purpose for transportation companies. This initiative helps reduce the overall waste generated by the Goodyear FIA ETRC, in line with its sustainability pledge. By prolonging the lifespan of these tires through retreading, Goodyear and the ETRC emphasize their commitment to reducing environmental footprint while optimizing performance on the track and in regular commercial operations.

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