GT Radial becomes Official Tyre Partner of Driving Safety Center

GT Radial has been named the Official Tyre Partner of the ADAC Driving Safety Center in Grevenbroich, the largest and most modern ADAC facility in North Rhine-Westphalia.

The agreement is part of the brand’s overarching commitment to tyre safety, and the partnership marks a
significant step towards a shared mission of enhancing road safety and promoting responsible driving
practices.

The Center, which offers paid courses covering topics such as defensive driving techniques, handling
emergency situations and driving in adverse weather conditions, will use the alliance to also raise
awareness of tyre maintenance and their crucial role in road safety.

Marketing activities will include trackside banners and flags, name tags carrying the GT Radial logo,
brochures on basic tyre knowledge for all participants and joint social media activities.

The manufacturer will also host a number of B2C and B2b events in Grevenbroich where customers and
dealers respectively have the opportunity to undertake safety training on GT Radial tyres.

Michelle Jurgens, Marketing Manager DACH for Giti Tire, said: “For GT Radial, safety is a deeply
ingrained commitment for us. By collaborating with the ADAC Driving Safety Center in Grevenbroich we
strengthen our personal commitment to support drivers in being safer on the road.

“This partnership not only underscores our business objectives but also our personal belief that everyone
should reach their destination safely.”

Klaus Ruppert, Managing Director of the ADAC Driving Centre in Grevenbroich, states, “The partnership
with GT Radial is of great importance to the ADAC Driving Safety Center, Grevenbroich. We are
delighted to work together with a renowned tyre manufacturer like GT Radial to promote road safety.

“This collaboration allows us to further strengthen our efforts to educate and enlighten drivers and reach
even more people. We are confident that together, we can make a positive contribution to road safety.”

Latest Stories