GT Radial declares new electric vehicle dual approach strategy “a game changer”

The new AAA rated GT Radial SportActive 2 EV and the introduction of 16 EV Ready tyres in the brand’s popular SportActive 2 and FE2 portfolios have created a dual electric vehicle (EV) approach hailed as “a game changer” by the manufacturer.

Stefan Fischer, Managing Director – Product Technology at Giti Tire Europe, starts: “We are very excited to reveal and proud to be able to offer to our customers, and to the market in general, a dual electric vehicle approach to fulfil the special requirements of EV and internal combustion engine (ICE) vehicles.

“Dual is the key word here, because after a six-year research and development programme we have an in-depth portfolio of high-performing tyres for electric vehicles, through the GT Radial SportActive 2 EV and EV Ready platforms, as well as for the more traditional ICE replacement market.

“It is about creating tyres that are designed specifically for certain vehicle segments, not just a general option for the motorist which may or may not be suitable.”

The GT Radial SportActive 2 EV is initially launched in three sizes, 235/45R18 (Y), 235/55R19 (V) and
255/45R20 (H), with the 19” and 20” options achieving AAA label results.

Designed and engineered at Giti Tire’s European Research & Development Centre in Hannover, Germany using their extensive OE experience, the tyre features a brand new ULRR compound that delivers up to 15% lower rolling resistance compared to the standard UHP product.

Specifically designed for heavy and powerful electric vehicles, including the best-selling Tesla Model 3
and EU and Korean SUVs, like Kia EV6, safety has remained a core priority with the manufacturer delivering all A labels in wet grip without sacrificing other performance areas.

A revised design of the tyre’s construction has brought a 4% reduction in weight while still delivering precision control with superb wet and dry grip, long lasting mileage and a confident, fun driving experience.

More sizes will come to market in 2024 covering a wider range of EV cars and SUVs including the VW ID.3 and Cupra Born as well as the standard and optional sizes on the VW platform for the VW ID.4, Skoda Eniaq iV and Audi Q4 e-tron, to name a few.

In addition 16 sizes across the GT Radial SportActive 2 and GT Radial FE2 portfolios have been clearly identified with an EV Ready sidewall logo to show that these are fully compatible for ICE, mild and plug-in hybrid (MHEV and PHEV) as well battery electric (BEV) drivetrain vehicles.“

The European Research & Development Centre again led the project which has resulted in A grade wet grip, low B and C rolling resistance and the same excellent mileage across every size.

A comprehensive increase in EV Ready sizes will be announced in 2024.

Fischer continued: “The EV Ready tyres show our long-term planning. These tyres were launched last year, but we ultimately knew that our EV strategy would come to market in 2023 so they were already designed for use across all drivetrains. The EV Ready badge is now added to highlight its versatility.

“The European Research and Development Centre team has brought all their OE knowledge to the new GT Radial SportActive 2 EV and EV Ready tyres, and the results, both in terms of what we offer and what this means for tyre dealers, are a game changer.”

Brian McDermott, Country Manager – UK for Giti Tire, added: ““The GT Radial brand development continues to open up a whole new world of profitable avenues for dealers who will be able to offer a fantastic tyre solution for every drivers’ needs. Our EV strategy completes the jigsaw.”

“To deliver an A grade in wet grip across every single tyre, without compromising on all other performance characteristics, and to achieve two AAA results, which marks the first time in the history of the GT Radial brand, is an amazing achievement and one that has to be applauded.

“The GT Radial portfolio continues to go from strength-to-strength and will continue to do so as more- and-more sizes of the current portfolios and all-new new products come to the UK market.”

Micheldever Tyre Services is the exclusive distributor of GT Radial in the UK.

Latest Stories