New Head of Strategy, Analytics and Marketing at Continental Tyres EMEA

Egemen Atış takes over as Head of Strategy, Analytics and Marketing for Europe, Middle East and Africa, effective July 1, 2024.

Egemen Atış will take over as Head of Strategy, Analysis and Marketing (SAM) for the Europe, Middle East and Africa (EMEA) tyre replacement business on July 1, 2024. His responsibilities will include the areas of Product Management, Marketing Communications, Public Relations, eBusiness, Business Analytics, Pricing and Strategy & Business Development.

Atış is moving from Seoul, where he was responsible for Continental’s Korean original equipment business and served the customers Hyundai and Kia, to Continental’s headquarters in Hanover. Prior to his work in South Korea, he was Head of Sales and Head of Commercial Operations Tyres for Continental in Türkiye for six years.

“Egemen Atış has valuable international experience and has gained extensive knowledge of the tyre business in his various areas of responsibility,” said Ferdinand Hoyos, Head of Tyre Replacement Business EMEA at Continental. “His deep understanding of the global markets will help us to align our strategies even better with the needs of our customers in Europe, the Middle East and Africa and thus consolidate and further expand our strong position in EMEA.”

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