Premium tyre manufacturer Hankook have announced the winners of the “Hankook Tyre Design Challenge 2014” during the Essen Motor Show. Under the motto “Tyres of the future” students on the Master of Arts course for Transportation Design at the renowned University of Design, Engineering and Business in Pforzheim had been called on to create new tyre designs on the basis of their own visions of future cars. The international designer talents had one semester to submit their suggestions as sketches and 3D computer animations.
The winners of the 4th Hankook Design Challenge are Samir Sadikov (1st place) with the “Dakar” racing tyre concept, Andreas Hartl (2nd place) with the intelligent “Vent Tyre” tread and Lucia Lee (3rd place) with the self-transforming snow tyre “Concept Winter”. The winners’ concepts were selected by a jury of design and tyre experts and built by Hankook as real prototypes. They are on display on the Hankook booth at the Essen Motor Show from today onwards.
The “Hankook Tyre Design Challenge” intends to promote the development of innovative and creative tyre design and is organised every two years in cooperation with a leading international university, the previous competition in 2012 being partnered by the University of Cincinnati in the US. Participants are required to find “futuristic and realistic tyre concepts of the future” and answers to the current challenges facing the mobility branch: sustainability, reduction and recycling ability of raw materials in tyre production, as well as an increase in tyre efficiency and adherence to certain performance targets. The cooperation partner in 2014, the University for Design, Engineering and Business in Pforzheim, offers a Master of Arts course in Transportation Design, a course for graduates which is unique in this form in Germany. It is unusual in that it is held in close and constant agreement with leading car manufacturers who are also important partners for Hankook in the field of original fitment.
“It was a great pleasure for us to work with such a renowned institution as the University for Design, Engineering and Business in Pforzheim for our “Tyre Design Challenge 2014”. At Hankook, we set great store by long-term investments in research and development and our employees, in order to offer our customers the best possible tyre technology. The competition is not only an opportunity for young international designers on the Transportation Design course to present their potential to the public, it also offers us an exciting insight into future tyre designs and a chance to get to know potential young talents,” explained Hee-Se Ahn, Vice President Marketing & Sales Hankook Tire Europe.
For more information www.hankooktire-eu.com