Brityrex International at Manchester’s EventCity is heading for a sell-out. The leading tyre and equipment show had less than 10% of exhibition floorspace left at the start of August – and there is still four weeks to go to the 9 October opening date.
Commenting on the show’s strong performance, Paul Farrant, managing director of Brityrex organiser ECI International, says: “This is the right show, in the right place at the right time. The tyre sector is facing imminent law changes for tyre labelling and Tyre Pressure Monitoring Systems and exhibitors are very keen to show how they can help the trade deal with the changes.
“Given the high levels of interest, our message to anyone still looking to exhibit is to act fast, as space and locations are now at a premium.”
ECI believe another important factor is the highly competitive nature of the UK tyre market, which remains one of the largest in Europe. “We have dozens of brands at the show from around the world and all of them are there to establish a presence in the UK by meeting new distribution partners,” confirms Paul Farrant.
Hot on the heels of the recent announcement that the Michelin Training Centre will be exhibiting for the first time, ECI has confirmed a string of other new exhibitors. They include:
• Harvie Tyres
• Tyre Bay Direct
• Maritime Cargo Services
• King Pin Wheels
Harvie Tyres’ plans for Brityrex will centre on the launch of its new range of Mondolfo Ferro workshop equipment. The Harvie team (Stand 73) will be demonstrating the Raptor tyre demounting technology and AS944 LL tyre changing machines. The MT3200, MT3400 Easy Alu and MT3350 Ergo Laser wheel balancers will also be operating on the stand throughout the show.
Tread Magazine is also taking a stand at Brityrex.