The Al Dobowi Group is developing a new private tyre brand – Eternity Tyres – for launch early next year.
The new passenger product range will be introduced to Europe by early 2013, supported by ‘an extensive marketing and promotional campaign.’
The initial offering will be about 50 sizes, but the range will be quickly developed and extended in the future.
Jorge Crespo, General Manager of Eternity Tyres – which is part of the Al Dobowi Group – said; “The recent Brityrex exhibition in Manchester – in which the brand was promoted by the “Eternity Girls”- prompted interest from many companies. Discussions are already taking place to conclude distribution 
agreements in several European countries.
“From small city cars to powerful performance vehicles the Eternity range will offer superb performance at the best price.
“Eternity tyres will benefit from all aspects of a great brand: safety, reliability, value for money, and modern design and are a result of the Group’s extensive experience in the global tyre industry.”
Eternity tyres are manufactured in Asia using “state of the art” facilities by Eternity Technologies and are designed to the highest European and international tyre standards and will be fully compliant with all European legislation, including REACH, latest noise regulations and tyre labelling.
Eternity Technologies is one of the world’s most advanced industrial battery manufacturers.
![Tyres stacked up in a tyre shop eBay has unveiled a new tyre fitting service By ProjectManhattan (Own work) [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://treadmagazine.co.uk/wp-content/uploads/2017/11/tyres__a-e1512052576627.jpg)
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