Ford’s new winter tyre offer aims to keep customers mobile during the UK’s coldest season – while resolving the inconvenience of swapping and storing tyres.
This includes high performance cars, such as the all-new Ford Focus RS and Mustang, as well as SUVs including Ford Edge and Kuga.
A legal requirement in some European countries, winter tyres outperform summer tyres in temperatures below 7deg C across all weather conditions. They reduce braking distances by up to 20%, increase grip and ensure optimum vehicle performance.
Ford’s tyre ‘hotel’ service will store customers’ summer tyres for up to six months for a recommended retail price of around £22 per tyre. More than 150 Ford dealers are offering this service across the UK.
Sarah Brettle, Ford of Britain Aftersales Marketing Manager, said: “Ford is responding to the demands of customers, especially those driving high-performance or all-wheel drive cars interested in the reassurance of improved tyre grip during colder weather.”
For more information: www.ford.com