Pirelli’s premium technology is at the forefront of the Detroit NAIAS 2014 Motor Show, where some of the most eagerly-anticipated new cars of the year are equipped with P Zero tyres.
The latest Mustang from American manufacturer Ford is among them, using tyres designed specifically for the North American market: P Zero Nero All season.
Italian manufacturers are also well-represented in Detroit. Lamborghini displays its full range but also gives the new Veneno Roadster its world premiere. The new car is one of the most exclusive models to grace the show and uses specially-developed P Zero tyres with Formula One branding, marked with an ‘L’ for Lamborghini on the sidewall.
As was the case at the Las Vegas Motor Show last November, at Detroit, Pirelli distinguished as one of the preferred tyres among prestige and premium marques.
Pirelli’s new homologations in North America have quadrupled over the last three years, and the list of car manufacturers choosing Pirelli as original equipment has expanded. Not only do the traditional European manufacturers such as Audi, BMW and Mercedes opt for Pirelli, but also quintessentially American makes such as Cadillac and Ford.
The importance of the American market for Pirelli has been highlighted by the recent construction of a factory in Silao, Mexico, whose products are primarily destined to equip German car manufacturers in the United States as well as premium sporting and SUV models from American makes.
Pirelli’s growth strategy in the United States has been based on close collaboration with manufacturers and in particular on the development of All Season products, specifically created to respond to the needs of the North American market.
For more information: www.pirelli.com