Prometeon Tyre Group Introduces SuperTruck UK Network

Prometeon Tyre Group, has taken a major step forward in serving the needs of truck fleet operators in the UK. In partnership with its trusted tyre dealers, Prometeon has introduced the SuperTruck UK network.

This groundbreaking initiative offers a comprehensive range of services, including the supply of Prometeon’s branded tyres, as well as tailored maintenance and audit solutions. The launch of the SuperTruck network marks a significant milestone in Prometeon’s commitment to enhancing the efficiency and performance of truck fleets across the country.

Originally introduced in Italy in 2019, the SuperTruck concept has proven highly successful in several European markets. Following its accomplishments in Poland, Greece, Cyprus, Spain, Germany, and Switzerland, Prometeon has now expanded the SuperTruck network to the UK. This innovative programme is designed to address the unique requirements of truck fleet operators by providing an integrated approach to tyre services.

Prometeon recognises the essential role of its independent tyre dealers in delivering exceptional service to truck fleet operators. As part of the SuperTruck network, selected dealers will receive comprehensive training and technical support from Prometeon’s team of experts. The company is committed to ensuring that its dealer network is equipped with the necessary skills and knowledge to offer the highest standard of service to their customers.

Truck brings a range of advantages to truck fleet operators, enabling them to optimize their operations and maximize their efficiency. By partnering with Prometeon and its SuperTruck network, fleet operators can access a wide selection of high-quality branded tyres specifically designed for commercial trucks. These tyres offer superior performance, durability, and safety, contributing to enhanced on-road performance and reduced maintenance costs.

Moreover, the SuperTruck programme includes tailored maintenance and audit services. Prometeon’s team of experts will work closely with fleet operators to develop customised maintenance plans, ensuring the longevity and reliability of their tyres. Regular audits will be conducted to assess tyre performance, identify potential issues, and recommend preventive measures. This proactive approach aims to minimize downtime, increase fuel efficiency, and enhance overall fleet productivity.

The official launch of the SuperTruck UK network took place in April 2023 at the prestigious Hoar Cross Hall Spa and Hotel in Burton-on-Trent. The event brought together the initial group of SuperTruck tyre dealers from across the UK. Prometeon’s senior management and sales team showcased the full range of benefits offered by the SuperTruck programme, including exciting new products and services. This event marked the beginning of a series of SuperTruck dealer events planned for the future.

Ali Yilmaz, Prometeon’s Managing Director for the UK, Ireland, and Nordics, emphasised the importance of collaborative partnerships with tyre dealer networks. Prometeon aims to foster mutual growth and development by providing high-quality products and services tailored to the needs of truck fleet customers. The SuperTruck network will play a vital role in Prometeon’s strategic plan, driving product and service growth to meet the evolving demands of the market.

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