Maxxis is citing a string of positive results in leading independent tyre tests as defining proof that motorists can obtain premium tyres which balance high performance and reliability at a surprisingly affordable price. With strong recommendations from a range of international motoring titles, the firm is leading the charge that is bridging the technological gap on longer established European brand alternatives.
Last month, Maxxis’ Premitra HP5 summer tyre was given accolades from respected German motoring magazines Auto Zeitung and Auto Bild, where the tyre either outperformed or ranked alongside ‘premium’ brand counterparts. In the Auto Zeitung summer rankings, the Premitra HP5 was given a ‘highly recommended’ endorsement, beating equivalents from Pirelli, Bridgestone, Yokohama and more. While in Auto Bild and its sister title Allrad, the tyre was selected as a top 20 finalist in its prestigious summer tyre test, and given an ‘exemplary’ rating on compact SUVs.
Meanwhile, in tests carried out last April, Maxxis’ summer UHP tyre, the Victra Sport 5, was compared against variants of the Hankook Ventus S1 EVO2 and Michelin Pilot Sport 4. Based on the report, the Maxxis tyre outperformed its rivals in almost all of the tests and matched them in others. Most notably, the Victra Sport 5 cut breaking distances in wet and dry conditions by up to 5.5%*, improved handling in the wet by 2%, came joint top of the charts in terms of resistance to aquaplaning, and came within a mere 0.2% of the best dry handling results. These assessments highlighted how motorists can obtain high-calibre tyres alongside the added bonus of cost savings, with the Victra Sport 5 retailing at 51% less than the Michelin tyre and 17% compared to the Hankook product.**
Commenting on the brand’s tyre range and latest test results, Derek McMartin, Maxxis’ managing director, said: “With motorists only becoming more budget-conscious, it’s important that we continue to produce high-quality tyres that meet drivers’ requirements in terms of both performance and value. The recent test results show we are delivering on both of these criteria whilst levelling the playing field with top-tier brand alternatives. With fantastic margin opportunities available to dealers, we’re encouraging people to look no further than Maxxis for exceptional performance, reliability and value for money.”
Maxxis’ Victra Sport 5 already comes in 26 tyre options from 17” to 19”, in width 275 to 215 and aspect ratio 45 to 35, with SUV options, from 17” to 24”, in width 315 to 215, due to launch soon. The Premitra HP5 gives motorists 65 tyre options from 15” to 18”, in width 185 to 255 and aspect ratio 65 to 35. To find out more, visit www.maxxis.co.uk/tyres