Why opt for premium tyres this summer?

As summer approaches, it’s important that drivers are well equipped with a set of tyres that’s right for them.

Elevate safety, driving experience and long-term savings with premium summer tyres. Learn how you get the most out of them.

With a large variety of tyre choices available on the market, it’s crucial for drivers to recognize the significant performance disparities among them. According to a recent test by AutoBild testing 50 summer tyres, the choice of tyres can dramatically affect braking distances, with disparities of up to 15 metres on wet roads at 50 mph and seven metres on dry surfaces at 62 mph. While the upfront cost of investing in high-quality summer tyres may appear significant, the long-term benefits encompass not only improved performance and comfort but also substantial savings.

Drive twice the miles

The German automotive publication Auto Bild compared the mileage of 20 summer tyres, ranking the premium Goodyear Eagle F1 Asymmetric 6 first with over 39,200 miles. This may provide more than double the miles of distance you can drive with the tyre ranked last in the test.

Auto Bild also compared the price/1,000 km (price/1,000 miles) mileage of such 20 summer tyres, with the Goodyear Eagle F1 Asymmetric 6 being the cheapest tyre for € 8.70/1,000 km (converts into £12.05 /1,000 miles). That is around 50% less than the price/1,000km (price/1,000 miles) of the last ranked tyres € 16.14 / 1,000 km (converts into £22.34 / 1,000 miles).2

According to these test results this translates to a potential saving of around 50% for every 1,000 km (1,000 miles) travelled.

Ready for electric vehicles

Modern high-quality summer tyres are also optimized for the special needs of electric vehicles. In fact, all Goodyear tyres are designed to be suitable for use with both electric vehicles (EVs) and traditional combustion engine vehicles.

The Goodyear Eagle F1 Asymmetric 6 summer tyre incorporates innovative features to manage the increased weight and higher torque typical of EVs, while an innovative noise-cancelling tread pattern reduces cabin noise.

Superb comfort

Goodyear’s SoundComfort Technology can half interior car noise (up to 4 dB), making the tyre a excellent fit for EVs as tyre and road noises are the dominant interior sounds in most EVs.

In addition, drivers benefit from outstanding comfort provided by cutting-edge features like the Goodyear’s SealTech technology which seals tread penetrations up to 5 mm in diameter. Selected sizes of the Eagle F1 Asymmetric 6 are available with this additional attribute.

Award-winning performance boosts driving experience

The Goodyear summer tyre Eagle F1 Asymmetric 6 has achieved numerous awards. In 2023, Auto Bild awarded the tyre ‘Eco-Master’, and Goodyear ‘Top Manufacturer of Summer tyres’ for the second consecutive year.1

Additionally, Auto Bild allrad recently crowned the tyre test winner.

The tyre features cutting-edge advancements such as the Dry Contact Plus Technology helping the tyre adapt to the style of driving and vehicle demands and improving performance on dry roads.4 In wet weather conditions, the Wet braking Pro Technology, building on Goodyear’s racing experience, allows the tyre to have enhanced micro-contact with the road surface, giving drivers improved handling and braking.4

Sonia Leneveu, Director Marketing Consumer Europe: “Goodyear builds on more than 125 years shaping the future of mobility and developing market leading tyres. This summer, we are proud to offer an even larger range of our awarded Eagle F1 Asymmetric 6 which offers an outstanding driving experience as well as excellent efficiency and economic benefits for drivers, no matter the car they drive.”

Latest Stories