Marisa Hever-Smith, currently CFO, will assume the role of Managing Director for the UK business from 1st April 2024. Marisa has been with YOKOHAMA since September 2022 and prior to that was Finance Director at Prometeon Tyre Group.
These changes are part of a transformation project to ensure YOKOHAMA continues its growth within the UK, in both the PCR and TBR markets, for the coming years.
Peter Fairlie will remain within the YOKOHAMA family as a consultant to support the senior management team as they continue to strengthen YOKOHAMA’s position in the UK market.
Marisa Hever-Smith says “I am delighted to be taking on this role and I look forward to building on the strong foundations that have been put in place. We have built an excellent team in the UK, and I know we have the ability, the products and the mind set to grow further within the UK market.”