Bridgestone believes that a lack of tyre safety knowledge is putting motorists’ lives at risk, after just 14% of 2,000 UK drivers surveyed in a recent research study conducted by Bridgestone, described them as the most crucial safety feature on their cars, in relation to road safety.

To prevent expensive punctures on motorways, Bridgestone is advising commercial fleets in England to inspect their yards for hazardous debris.

Giti Tire has signed a co-branding agreement as global automotive tyre partner of Sparco®, the world’s leading manufacturers of motorsport safety systems and racing equipment.

Bridgestone Mobility Solutions has introduced its new portfolio of advanced data solutions, Bridgestone Road Conditions, which uses artificial intelligence (AI) to provide digital insights into the condition and quality of roads.

Bridgestone has created a new online safety portal for drivers to coincide with Tyre Safety Month.